But under the headline image there is a more complex reality: strong growth, high profits, however much of the speed is uneven, concentrated, and partly destroyed by currency fluctuations. A new report by McKinsey & Company shows that the banking sector in Africa generated about $99 billion in 2024 and is estimated to reach about … Read more
A business plan without a solid market analysis isn’t a business plan, it’s a wish list! Investors will want to understand the scope of the opportunity, who else is working in that space and why your solution has a defensible opportunity. When we talk about the market, it really depends on what market you are … Read more
When you have to approach businesses for funding to continue scientific research, it can feel overwhelming. But business is nothing more than words and common sense, and as a scientist myself, I’ve learned to approach it in a systematic and analytical way. Most researchers who wish to sell their work fail not because of insufficient … Read more