Samsung Electronics has held its Top Position in the European Microwave market for the 11th consecutive year.

The company ranked No. 1 in microwave sales in 19 European countries by 2025, according to Euromonitor.

Samsung Electronics Co., Ltd. today announced that it has once again confirmed its position as Europe’s No. 1 brand. 1 selling microwave, marking eleven consecutive years at the top of the segment.¹

According to the market intelligence firm Euromonitor International, Samsung recorded the highest sales of microwave sales in Europe in 2025. With this success, the company has maintained its position in this area every year since 2015.

“Maintaining our position as No. 1 in Europe for eleven consecutive years demonstrates our continued commitment to meet the evolving needs of our customers,” said Sang Jik Lee, EVP and Group Head of Sales and Marketing of Digital Appliances (DA) Business at Samsung Electronics.. “By combining premium design with intuitive usability and intelligent connectivity, we will continue to strengthen our position in the European market.”

Samsung has always tailored its microwave package to suit consumer preferences by including basic features that enhance kitchen comfort. Another notable example is the CERAMIC INSIDE™, a ceramic-coated interior that is easy to clean after cooking and helps retain its color over time, even in high temperatures or grease.² In addition, the surface is 24 times stronger than stainless steel,³ to support for a long time.

In 2024, Samsung expanded its offerings with a smart convection microwave oven, improving everyday comfort by being compatible with SmartThings.⁴ Users can monitor and control the microwave remotely with their smartphones,⁵ even when you are far from the kitchen. The device also supports voice control with assistants⁶ like Bixby,⁷ providing a seamless and connected cooking experience.

Continuing with this strength, Samsung has introduced a new range of microwave ovens of the same type with a seamless metal design. Available in 32L and 23L capacities, the range allows customers to choose the model that best suits their cooking style and home size. In addition, the composite result of stainless steel⁸ ensures visual harmony within modern kitchen spaces.

The new models are characterized by hinges installed on the back used on the upper and lower parts of the door, which makes it easier to open even when installed in closed spaces such as cupboards. In addition, the control panel has a simple, well-designed UX that blends naturally into the overall design while providing intuitive usability.

[1] Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” according to Passport definitions; Retail Volume Sales in Units, 2025 data.

[2] Based on internal tests. Test 1. High temperature and humidity: 120 hours in a humidity tank at 60 ° C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes with citric acid solution. (b) Alkali resistance: 15 minutes in anhydrous sodium carbonate solution. Both were soaked for one hour in a 5% solution of sodium hydroxide. Result: no abnormalities were found.

[3] Based on internal tests at Samsung’s Global Technology Center in accordance with ISO 20502 standards. For heavy-duty corrosion, CERAMIC INSIDE™ enamel is approximately 24 times more durable than stainless steel. Results may vary depending on actual usage conditions.

[4] Available on Android and iOS devices. Wi-Fi connection and Samsung account required. SmartThings Energy and SmartThings Home Care services are only available in certain countries.

[5] It is only available when the Smart Control button on the microwave oven is turned on manually.

[6] Wi-Fi connection is required.

[7] Bixby is Samsung’s Internet of Things (IoT) voice assistant. Availability of Bixby services may vary by country. Bixby recognizes certain sounds/languages ​​in English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account login and Wi-Fi connection are required.

[8] Available in 2 colors: silver, black. Available colors may vary by country.